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Chelsea Vonne James

Chelsea James has a passion for hair, multimedia and human connection. Her goal is to connect with hairdressers through the creative process, tailoring each experience to the specific learning needs for each individual stylist.

A top service dollar and retail stylist behind the chair, Chelsea took her passion and business expertise to the next level and launched her own brand, opening Fōrma + Collective Salon in Denver, Colorado in 2016. Her methodology for business will help every stylist grow their confidence and enhance their ability to earn and achieve any financial goal.

She is a master cutting specialist, and session stylist, teaching at the L’Oréal Pro Flagship Academy in NYC, a stylist backstage at New York Fashion Week and has styled for music videos. Her work is published in Allure, Unique Art, Estetica, L’Oréal Pro Pure Trend Magazine, 5280 and 303 Magazine, Modern Salon, American Salon, Milady Pro, Professional Beauty Association, and Hairbrained.

In 2017 Chelsea was the first woman to win a Hairbrained Video Award [HVA], and won again in 2018. She is a L’Oréal Professionnel Color & Style Trophy Award winner and won the 2017 North American Hairdressing Awards [NAHA] Avant Garde Category.

Chelsea is a recognized international educator within the industry. She is part of ‘Le Collectif’, the global artistic team for L’Oréal Pro, reaching an international audience of over 60 countries at the L’Oréal Professionnel Business Forum in 2017 and she is currently touring the globe for Hair Fashion Tour. Chelsea is a content creator for Access L’Oréal – the first e-learning platform of its kind for the Professional Products Division, creating a systematic learning path of styling education. Chelsea is sought-after for her award winning techniques on Facebook Live, her trendsetting work has gone viral on Instagram and Facebook and is a requested trainer at Hairbrained Teach-In events, and is also featured at the International Beauty Show (IBS) NYC, ISSE Long Beach, PBA Beauty Week Las Vegas and at Intercoiffure North America