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L'Oreal Professionnel 110 Year Anniversary


MARCH 23rd

Arrive in Paris

US Welcome Cocktail Reception
MARCH 24th

Free Day
MARCH 24th Evening

Join us on opening night for LE DÉFILÉ LA FRENCH

Nathalie Roos, President of Professional Products Division, and Marion Brunet, General Manager L’Oréal Professionnel will share the vision of LA FRENCH, The Art of Coloring.

Watch a unique hair fashion show featuring international hair stylists, with live musical performances

Enjoy an outstanding dinner while we celebrate the 110 year anniversary together

Dance into the night at the LA FRENCH after party


MARCH 25th and 26th

MASTER CLASSES @PalaisdeTokyo: Master our new hair color philosophy, LA FRENCH and the new COLOR ME FRENCH TECHNIQUES with the best artists from all over the world.

On the 25th, classes will focus on:

* LA FRENCH, The Art of Coloring

* French Balayage & Gloss

*The new hair color consultation featuring our new Style My Hair Pro App

*Content creation and engagement on Social Media

* French fashion culture

On the 26th, classes will focus on:

* Experience the new Majirel Glow

*Cutting and Styling

*Social Success stories

*Global fashion trends 

MARCH 25th Evening

Support your favorite look at the STYLE & COLOR TROPHY International GRAND FINAL


MARCH 26th Evening

Free evening


MARCH 27th

Depart Paris