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Translating the Trends


  • L'Oreal Pro Academy 435 Hudson Street New York, NY United States (map)

What’s trending right now? ...Sound familiar!? I’m asked this question constantly by my clients. We are living in an era of the “educated” consumer. Our clients have plenty of resources at their fingertips to get immediate beauty advice and I believe that to have a successful business, we have to stay relevant. In this class you will learn everything trend - where trends come from and the different categories, interpret data and statistics and learn how to use this knowledge to develop business strategy, marketing and inspirational content. Learn to utilize the Google Trends tool to make sure you’re always up to date. And get it from the source, from a guest speaker from Google, Trend Union and a data analyst who’s an expert on the beauty industry. Apply these learnings right away with a hands on cutting workshop that breaks down the #trendinghaircuts that every client asks for. You’ll walk away with a greater understanding of how you can become the authority in this ever moving climate and with this knowledge you will be the ultimate resource for beauty for your customer. Join us for an epic 2 days that are guaranteed to completely change your perspective.

* Learn from guest artists and inspirational speakers 
* Learn to translate trend data from modern platforms into tangible business tools
* Learn to identify macro inspiration from industry authorities and adapt to your business or community
* Learn to create mood boards and practice creating services from trend inspiration

Earlier Event: August 18
Get Paid and Slay in the Digital Age
Later Event: October 13
Mind Blown